A Google Scholar profile allows a researcher to present their published works. Authors can check who is citing their articles, look at citations over time, and find several citation metrics.
Authors can make their profiles public, check that their publications are all noted in the profile, add works that are not listed, and remove those that do not belong to them. It is quick and simple to maintain, and your metrics are computed and updated automatically. Articles can be added automatically, or be updated manually, ensuring the accuracy of the profile.