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Business

Find online and print resources for Business

Marketing

Marketing

Explore this page for locating sources in the library for Marketing

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Books & eBooks

Books & eBooks

You can find Books and eBooks through Library Search, like the selection below.

Journals

Journals

You can find Journals through Library Search, like the selection of resources below

  • up to date, original research or reviews of research
  • research by experts in a particular subject area or field
  • reference lists - useful for finding other research on your topic
  • peer review- for quality control

Databases

Databases

Use databases and websites to discover journal articles, ebooks, streaming videos and other resources on your subject. Library Search finds/searches most resources, but some must be searched individually.

 https://www.unisq.edu.au/library/databases>

Websites

Websites

Company Searching & Industry Analysis

Company Searching & Industry Analysis

Public companies are listed on the Stock Exchange (see ASX Company List). They release information quarterly and are quite easy to research.

Private companies are not listed on the stock exchange and are not required to provide information publicly, which can make researching them difficult. The company's website, industry journals, newspaper reports and public interest publications (eg Choice) are the best places to find information about them.

Subsidiaries are companies with more than 50% of stock owned by the parent company. Parents are not required to report on their subsidiaries, so researching them is along the same lines as for private companies.

Annual reports can be located in databases including Business Source Ultimate and IBISWorld.

Case studies can be located in sources including Harvard Business School Select Case Study Collection and Emerald Insight

Current news about companies can be located in sources such as Choice and Newspaper Source Plus

 

Other Sources

Other Sources